Business leaders, investors, and consultants often speak of companies as falling into one of two categories: in their dichotomy, you’re either a leader or a laggard.
It’s an oversimplification, of course, but it also drives home a hugely important point. Every business is subject to changes—there are natural ups and downs, of course, but also the revolutionary kind that stem from new technologies and shifting customer demands.
The companies that can anticipate these changes with innovative strategies will always pull into the lead—not only driving greater revenue, but putting themselves in a better position to sustain it over the long term. And the others? They risk falling permanently behind.
By partnering with MCG to optimize your supply chain and logistics, you can ensure your business leads the pack for years to come.
Laggards Fail to Adapt
As negative as the term sounds, a laggard isn’t the same thing as a failed business. In fact, laggards are often profitable—even moderately successful.
The problem? Because they aren’t anticipating changes, including their customers’ evolving needs, they’re always reactive instead of proactive. As a result, they end up falling behind more forward-thinking businesses, and losing out on potential revenue because of it.
In fact, even if your business is forward-thinking in some arenas, you may be falling behind in others. You could have a revolutionary product and a great sales pitch to boot, for example, but if your supply chain can’t adapt to changes in the market, you’ll end up falling behind the smart, disruptive industry leaders.
Leaders Pull Ahead, then Sustain It
The best thing about being an innovative business that embraces new ideas before your competition? Once you get there, it’s really hard for anyone else to catch up.
Consider the example of Apple, a modern industry titan. The company’s motto asked leaders to “think different”—and that led to the development of landmark products like the iPod and iPhone. Though Apple now has many challengers, it forged an early advantage—and the competition has struggled to keep pace ever since.
Focus on What You Do Best
Take a moment to consider your business’s strengths, or your own strengths as a business leader: Where are you making your mark? In which areas do you stand at the top of the food chain? What do you do well that your competitors would love to mimic?
Chances are, it isn’t your supply chain—and that’s totally fine. At MCG, we partner with forward-thinking businesses to reduce shipping costs, optimize processes, and turn your supply chain into a competitive advantage. When you have a partner like MCG handling your logistics, you can focus on what you do best. Meanwhile, we’ll transform your business into a logistics leader—with the added revenue to back it up.
In business, it’s the bold, risk-taking leaders who manage to charge ahead and stay on top. Get there faster with intelligent, automated processes from MCG.