For any company operating in the food and beverage world, managing your supply chain, shipping, and logistics is an inherently complex and difficult operation—and it can turn into a major drain.
To begin with, your products must make it to their destination without spoiling, which necessitates not just timeliness, but proper handling. And that’s just delivery—on the receiving end, you most likely deal with key ingredients coming in from all over the country, if not the world.
But your supply chain and logistics are also critically important to the success of your business—and your bottom line. Now more than ever, food and beverage brands face challenges from all sides, with retailers and carriers gaining leverage and raising prices—even as your direct competition continues to challenge you on the other end.
To survive—and thrive—in the modern marketplace, you need optimized logistics that not only get you to your short-term goals, but also help to reduce your costs, ultimately turning your supply chain into a competitive advantage.
Leverage, Pricing, and Spend
The heat is on: One of the most talked-about pressures for food and beverage manufacturers in recent years has been the increasing power of retailers. In most cases, this is the result of consolidation and mergers within the grocery and retail food sectors—and it’s led to retailers with increased leverage to set the terms of their relationships with suppliers, including price.
Of course, food and beverage suppliers have faced similar problems for years when dealing with the major freight carriers. Not only do shipping costs seem to rise perpetually, but there’s also a problematic lack of transparency, making it increasingly difficult to know whether your own spending is in line with your competition.
Facing Down the Competition
Speaking of competition, it’s as fierce as it’s ever been. As unique as you know your product is—and as high as the demand may be with consumers—there’s always another player looking to replicate your success. And even though you produce a superior product, inefficiencies in the supply chain, logistics problems, and ballooning costs can leave you struggling to compete in the blink of an eye.
As frightening as that might sound, it’s also the answer to besting your competition once and for all. In the food and beverage industry, having a great product is just one piece of the puzzle. In order to compete—and win—you need long-term strategies to enhance your bottom line and sharpen your business intelligence.
That’s where MCG Logistics comes in. We’ve partnered with major brands from General Mills to Monster Energy, helping them to cut costs, automate processes, achieve KPIs, and so much more—and we can do the same for you.
If you’re ready to turn your supply chain into a true competitive advantage, contact MCG today!